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Lewis Bleasdale

Reverse image search makes purchasing and marketing easier

Updated: Oct 21, 2024

Reverse image search makes purchasing and marketing easier

While you may consider the Windows Photos app primarily for viewing and organizing images, an upcoming Windows 11 update will introduce a new feature that could greatly benefit your business: Visual Search with Bing.

 

Following the update, you will have the ability to perform a reverse image search directly from the app, displaying similar images and relevant information.

 

How might this feature enhance your business?

 

For instance, if you come across a photo and wish to learn more about a product, location, or individual depicted, the reverse image search offers a quicker way to access the necessary details.

 

It proves invaluable for eCommerce businesses, enabling you to identify other sellers of a product, compare prices, or discover new suppliers.

 

Marketing teams can leverage this tool to easily locate similar visuals for campaigns or ensure that images are not being used elsewhere. It also aids in verifying the source of an image to ensure proper usage rights.

 

For businesses in real estate or research, reverse image search saves time by promptly identifying locations or objects in photos.

 

Microsoft has also enhanced photo browsing and editing capabilities by improving navigation and introducing a convenient editing tool within the app.

 

Furthermore, you can now sync Photos with iCloud, which is beneficial for teams utilizing Apple devices alongside Windows PCs.

 

These features are set to be released in an upcoming Windows 11 update.

 

If you have not yet transitioned your business to Windows 11, it is advisable to consider doing so. We are here to assist you in making the process seamless - feel free to reach out.



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